New AI software tracks down users who share Netflix accounts and passwords

New AI software tracks down users who share Netflix accounts and passwords

So for anyone still using someone else's Netflix account, your days might be numbered. Its chief aim is to allow media-service providers - such as Netflix, Hulu, Amazon Prime, etc - to detect whether their users are sharing passwords with more people than they should.

Software company Synamedia unveiled the new system at CES 2019 in Las Vegas, which will be able to analyse factors such as where users are logged on, and through this, flag shared accounts.

The service, called Credentials Sharing Insights, uses AI, behavioral analytics and machine learning, which identifies, monitors and analyzes credentials sharing activity across streaming accounts.

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A London based company named Synamedia which intends to empower Pay TV operators and video streaming websites is planning to launch an AI-based service to crack down on password sharing.

AT&T, Comcast, Disney, Verizon, and Sky are some of the biggest names, who are now using Synamedia Credentials Sharing Insight service.

While Netflix offers the ability to share with others, it is believed that standard is abused and log-in information is being shared with more than makes financial sense for the company. Any account, when it goes over a certain share score or concurrent user limit will be reported and then the OTT service provider can take matters into their own hand. But if it's something a bit more harmless, like sharing a password with family members, the platform may send an email suggesting the customer upgrade to a premium account.

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"Casual credentials sharing is becoming too expensive to ignore", Synamedia's Jean Marc Racine said in a statement last month. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Racine.

The Synamedia Credentials Sharing Insight doesn't just crack down on small-time sharing issues, like a user having the same login as their younger brother in college.

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