Cyber Monday tracking for biggest online shopping day in USA history

Cyber Monday tracking for biggest online shopping day in USA history

Shoppers walk past a store advertising a so-called "Cyber Week" sale in Berlin on November 23, 2018.

Cyber Monday is expected to generate $7.8 billion in sales, up almost 18 percent on a year ago, which would make it the biggest online shopping day in the USA, according to Adobe Analytics.

When does Cyber Monday start for Amazon?

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The deals team at Save Bubble track prices across a broad range of products to find the best online deals for shoppers over the holiday sales season. As of 7 a.m. PST on Cyber Monday, online shoppers have spent $531 million. But it still pales in comparison to China's $30.8 billion in spending on Alibaba Singles Day last month.

Cyber Monday online shopping frenzy kicked off with retailers offering a slew of discounts and free shipping, testing the limits of their e-commerce operations as they take millions of orders across the country.

Online shoppers in the U.S. spent $6.2 billion on Black Friday. Target is offering an extra 15% discount and Kohl's features a combination of coupon codes and cashback. Other popular products include video game Red Dead Redemption 2, Roku and Beats headphones.

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On Black Friday, online sales jumped more than 23 percent, crossing $6 billion, while online sales surpassed $3.7 billion on Thanksgiving, according to Adobe Analytics.

The National Retail Federation forecast USA holiday retail sales, including online, in November and December will increase between 4.3 per cent and 4.8 per cent over 2017, for a total of US$717.45 billion to US$720.89 billion.

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