Apple, Amazon strike deal to boost sales in India, other key markets

Apple, Amazon strike deal to boost sales in India, other key markets

Many online platforms have resold Apple products in varying quantities and qualities, but this is the first time where Apple has reached out to Amazon to standardize its offerings. In light of this, Apple today launched a new replacement program for iPhone X users who have encountered this particular touch issue. Previously, Amazon sold only older model iPhones. Buyers can now expect exciting deals, discounts and offers that Amazon is largely known for. Industry watchers, however, said Amazon could easily circumvent the rule by making Cloudtail, an entity in which it owns 49 per cent, a certified reseller of Apple products.

Apple had earlier struck a deal with Amazon rival Flipkart and Infibeam to appoint them as the official online seller of its products in India.

Apple will begin selling its iPhone, iPad and Apple Watch directly on Amazon's websites in India and other worldwide markets as part of a global deal struck by the two technology titans.

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As part of the deal, only Apple-authorized resellers will now be allowed to sell Apple and Beats products on Amazon's marketplace.

There's no word on when these listings will go live, but CNET says that listings from independent sellers will be removed from the site after January 4.

The company said affected laptops could be serviced at one of its retail locations or an Apple Authorised Service Provider for free as well. This is because the device is a competitor to Amazon's category leading Echo devices.

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While this new agreement won't cover every currently-offered Apple device, it will include majority.

"Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want", an Amazon spokesperson said in a statement.

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