You Can Get Free Shipping on All Amazon Orders During the Holidays

You Can Get Free Shipping on All Amazon Orders During the Holidays

It intensifies the war for online customers this holiday, and comes after Target announced free two-day shipping for all customers for the holiday. Ultimately it's the customers who benefit from this as we now have all three stores shipping us orders for free for the next couple of months.

Amazon cut its order minimum for free shipping to $25 from $35 indefinitely in May 2017. "We see Amazon on the defensive this holiday not traditional retail".

"Free shipping is one of the easiest promotions to execute for a retailer, and is certainly popular among consumers, however it is a very costly initiative to undertake", he said, noting that Amazon's shipping costs for its 2017 fiscal year totaled nearly $22 billion, and its shipping costs over the last 12 months were about $26 billion. Amazon responded on Monday by dropping the $25 minimum order size to qualify for the retailer's free shipping perk.

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Amazon may receive more orders as a result of the promotion, which could end up offsetting some of the increased expenses.

Instead of the usual $25 order minimum before shipping and taxes, Amazon is offering free shipping almost all orders shipped and sold by Amazon. Best Buy also removed its free shipping threshold for the holidays, but gives no time guarantees.

While Amazon's offer notably doesn't include two-day shipping, the e-commerce giant appears to be relying on its much larger assortment of goods to draw in customers.

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Amazon made another aggressive move against rivals Monday in the quest for online shoppers.

This year the retail firm is introducing a new "AR View" feature that will allow customers to view products in more detail before they purchase them.

Amazon is hoping increase sales after the company's revenue projection for the rest of the year fell below some estimates.

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