Harley-Davidson will launch its electric LiveWire motorcycle in 2019

Harley-Davidson will launch its electric LiveWire motorcycle in 2019

Dealer networks will also include a new retail format that includes small storefronts in urban areas to "expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio and expand global apparel distribution". It will be a radical departure for a company as big as Harley-Davidson's magnitude and it does not just mean covering all riding communities. This will help the company price the bike competitively.

Iconic American motorcycle manufacturer Harley-Davidson unveiled on Monday a global growth plan to revamp its USA business with new products and cost-cutting measures, while also expanding internationally.

With the engine capacity that it's going to have, and Harley's positioning in the market as a premium manufacturer, we're expecting the Pan America to be battling it out with the likes of the KTM 1290 Super Adventure, BMW R1200GS Adventure, and Ducati Multistrada 1200.

Harley-Davidson will also open smaller storefronts in urban areas to broaden its appeal.

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These will be joined by a range of lightweight urban motorcycles also within 4 years, although for now, there are no more details other than a few concept sketches.

"I would be more inclined to buy it than I would a traditional motorcycle", said Kay, 25, adding that she rode a moped in high school and college and thinks the smaller, electric models would be easier to navigate in the city.

Lastly, the company announced that it will be launching its first-ever electric motorcycle, the LiveWire, in 2019.

Sales have fallen in the past year, and Harley-Davidson stock has declined 15 percent so far this year.

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Harley Davidson is not alone. Harley Davidson hasn't revealed the launch timeframe for the new small-displacement motorcycle. Trump complained when Harley announced in June that it would shift production to non-US markets to build bikes for Europe, dodging potential tariffs.

With sales rising in Asia and India, Harley-Davidson says it's developing smaller bikes with 250 to 500 cubic centimetre engines, to make the more accessible. This puts it the US-based company, famed for its cruiser-style of motorcycles, in direct competition with Eicher Motors-owned Royal Enfield-the market leader in the 200-500cc motorcycle segment in India.

Harley-Davidson's all-new custom motorcycle with a muscular stance, aggressive, stripped down styling and 1250cc of pure performance, is planned to be released in 2021.

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