Gap Apologises For Flogging Shirts With Map Of China Bereft Of Taiwan

Gap Apologises For Flogging Shirts With Map Of China Bereft Of Taiwan

The Gap shirt, which was sold in overseas markets, features a map of China, but Taiwan does not appear to the southeast of the country, according to a photo of the company's online store posted on the Twitter account of the official People's Daily newspaper.

The US retailer store has said its apology that it would implement "rigorous reviews" to prevent such things from happening again.

"Gap Inc respects the sovereignty and territorial integrity of China", the statement reads.

Gap took action after photos began circulating on the Chinese social media site Weibo of a T-shirt with a map that did not include Taiwan, a self-ruled island that Beijing regards as Chinese territory.

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Gap's apology comes as China has been increasing efforts to police language used to describe Chinese-claimed territories such as Taiwan.

U.S. retail giant, Gap has issued an apology after selling a T-shirt displaying the wrong map of China after the design omitted Chinese-claimed territories including islands in the South China Sea, Taiwan and south Tibet.

It added that the products had been pulled from the Chinese market and destroyed.

China has engaged in a campaign this year to force global companies to toe the line when it comes to Taiwan and its "One China" policy.

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The White House in early May called Chinese demands, that over 30 global airlines including a few in the USA, remove from their websites any data that might suggest that Hong Kong, Macau and Taiwan were not part of China, as being Orwellian nonsense. Other US companies that have issued apologies for similar incidents include Delta Air Lines and Marriott International. Vietnam, the Philippines, India and Taiwan all protested against the move.

In January, China forced US-based hotel chain Marriott International to shut down and "conduct a full content inspection" of its Chinese website and mobile app after a questionnaire that listed Taiwan and Tibet as individual countries led to complaints.

Delta Air Lines based in the USA and Zara the European based clothing retailer were on the hot seat as well over issues of a similar nature on their e-commerce sites in China.

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