Instagram Adds In-App Payments Feature

Instagram Adds In-App Payments Feature

There are already an excessive number of brands, promoting their products on their respective pages on the Instagram app, adding this native in-app payment feature combined with in-app purchases can easily be more accessible and attractable for all the users. With the new feature, users will be able to book services from a limited number of businesses on the platform.

Thankfully, with today's update to the service, you can now view videos from Facebook or Instagram right in a conversation thread itself without worrying that you would be force to leave WhatsApp for the duration of the video.

Snapchat has a similar feature called Snapcash where the users can put in their debit and credit card information and use it for payments within the app.

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As of now, the native payment feature is enabled for just a few businesses, one of them is US-based dinner reservation app Resy.

Keep one thing in mind though, this feature is in the process of being rolled out to everyone as we speak. Though this might be the UPI feature, reports indicate that this payment feature can also be utilised to shop in Instagram directly.

The messaging app is owned by Facebook, and was purchased back in 2014 for $1.5 billion. They will also be able to make the payment for the booked table via Instagram. Insta payments is not as diverse as WhatsApp. However, WhatsApp has around 1.5 billion active users per month, which is almost twice what Messenger has, and that provides a great potential to Facebook's ad revenue. All users will need to do is, head to the dedicated Insta page of the particular movie and click on the payments option.

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In the F-8 function, Zuckerberg announced that group video-calling will likely soon be introduced so on, wherever around 3 people may join the telephone the same time and watch each other in split screen mode.

"As 800 million use Instagram each month to discover and follow their passions, more and more people are using it to connect with businesses they love", Instagram said in a blog post celebrating reaching 25 million listed business past year. The feature is now said to be in beta testing and will soon be rolled out globally.

Now, online shopping in Instagram would offer great experience to buyers.

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