Facebook CEO Zuckerberg's Compensation Up By 54% In 2017

Facebook CEO Zuckerberg's Compensation Up By 54% In 2017

That means that these non-subscribers haven't a clue about what information Facebook has obtained about them. But with all the negative consumer sentiment swirling around the company of late, the travel industry is closely watching how Facebook's users are responding. He didn't mention whether those other apps included Facebook's own Messenger, as well as Instagram and WhatsApp, which are also both owned by Facebook.

Though consumers have been willing to subscribe to some online services, social media experts say when it comes to firms like Facebook - which has been free since its launch and whose ads can easily be scrolled past - a pay model is unlikely to catch on.

When asked about the possibility of a paid service during Senate testimony this week, Facebook Chief Executive Mark Zuckerberg said his company would "certainly consider ideas like that". Further, it added that "a study of girls between the ages of 10 and 12 found [that] the more they used social networking sites like Facebook, the more likely they were to idealise thinness, have concerns about their bodies, and to have dieted".

"Almost every company is doing what Facebook did".

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The wholesale, planet-wide exploitation of personal data has dark implications, Tufekci said: "We could enter into a phase of "surveillance authoritarianism, ' where we don't face (George Orwell's) '1984" model, where there's open totalitarianism, where we're dragged off in the middle of the night".

MIT Technology Review reports Cambridge Analytica, whose parent company entered into a contract with Kogan's company, later "combined the Facebook data with other data sets to build robust, integrated profiles of 30 million USA voters". He asked Zuckerberg a series of questions about what information the company can collect on its 2 billion users and use for advertising, including whether the social network can pinpoint that a person who posts on Facebook from his work computer in the morning is the same person who uploads a photo to his Facebook smartphone app at night.

Zuckerberg also didn't rule out the possibility that Facebook might eventually offer a version giving people the option of paying a monthly fee in exchange for not having their personal information mined for advertising.

"[Facebook] is sitting on one of the richest, most longitudinal, quantitative data sets we've ever seen", said Khatibloo. "They gave them too much access", he said. "We do that for a number of reasons, including security and including measuring ads to make sure that the ad experiences are the most effective, which of course people can not doubt of (sic), but I want to make sure that I'm precise in my answer so let me follow up".

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"Senator, I want to make sure I get this accurate so it would probably be better to have my team follow up afterwards", Zuckerberg said.

"I don't think that's hard for you to say yes to, unless I'm missing something".

Zuckerberg's hearing came after the Cambridge Analytica scandal.

Instead, his and his staff's recent conversations with Facebook employees have been business as usual - little more than routine discussions about "pulling data" to better target ads, he said. If the user decides to protect that information, it is more of a case-by-case process. "What we allow is for advertisers to tell us who they want to reach". Anyone who plays a game on Facebook, for instance, will be prompted with a page asking for access to certain profile information before proceeding.

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Goggins said although Cambridge Analytica claimed it has deleted Kogan's data, it might have created "a machine learning model" to continue profiling and targeting Facebook users. If everything on Facebook only functioned with an informed "opt in" from users, the company's business doesn't work.

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