Walmart to launch meal kits at more than 2000 stores this year

Walmart to launch meal kits at more than 2000 stores this year

The selections are assembled in stores daily and available in the deli section or through the company's online grocery pickup service. Amazon rolled out its own branded meal kits past year, and has introduced them in its Amazon Go store in Seattle. On shelves in the deli, options include pre-portioned cooking kits, kits to accompany the grocers' best-selling rotisserie chicken, along with options that can be heated up and on the table in less than 15 minutes. Walmart's offering comes after news that Amazon began selling its own pre-portioned meal kits via AmazonFresh.

Walmart, based in Bentonville, Arkansas, has continued its battle with Amazon for shoppers.

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Several companies already offer meal kits, both online and in stores.

Walmart is launching its own line of meal kits. Thai curry chicken and chicken fried rice can be made with the rotisserie chicken. Albertsons acquired meal kit service Plated in September 2017 and is introducing the product into Albertsons stores; and Kroger is testing and producing new meal kit recipes through its recently launched Culinary Innovation Center.

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"It's a market that is consistent with growing food consumer preferences for fresh and healthy foods that require minimal preparation", Shea said in an email.

Walmart is rolling out meal kits. Scrambling to find a meal "puts pressure on a family", he said.

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The move puts the world's largest retailer in direct competition with meal-kit companies such as Blue Apron and HelloFresh, which deliver boxes of raw meat and chopped vegetables to subscribers' doorsteps. "If you disappoint the customer on quality, it takes a long time to get that back".

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